Dr. Roch Parayre is a Senior Fellow in the Mack Center for the Strategic Management of Innovation at the Wharton School of Business, and a Managing Director and scenario planning expert with Decision Strategies International Inc. An award-winning teacher, he teaches executive education at Wharton, as well as CEDEP (at INSEAD) in France. He has consulted for Microsoft, Coca Cola, American Airlines, MCI, Texas Instruments, Abbott Laboratories, New York Life, Merrill Lynch, and many others.