Expert: Dr. Kusum Ailawadi

Dr. Kusum Ailawadi

Dr. Kusum Ailawadi is Professor of Marketing at the Tuck School of Business, Dartmouth College. Her research examines the impact of marketing strategy on the performance of manufacturers and retailers, and has been published in several academic journals. She is one of the most highly rated professors at the Tuck school and has been voted one of Tuck's outstanding faculty members in Business Week's guide to the best business schools.