Dr. Fons Trompenaars has worked as a consultant for Shell, BP, ICI, Philips, Heineken, TRW, Mars, Motorola, General Motors, Nike, Cable and Wireless, CSM and Merrill Lynch. He is the author of Riding the Waves of Culture: Understanding Cultural Diversity in Business and co-author of The Seven Cultures of Capitalism, Building Cross-Cultural Competence and 21 Leaders for the 21st Century with Charles Hampden-Turner.