Dr. Chip Bell is the senior partner and founder of The Chip Bell Group. His firm consults with many Fortune 100 companies throughout the world on ways to build long term customer loyalty. Before starting CBG in 1980, Dr. Bell was vice president and director of management and organization development for NCNB, now Bank of America.

He is author of sixteen books including such best sellers as: Magnetic Service: Secrets for Creating Passionately Devoted Customer, Service Magic, Customers As Partners: Building Relationships That Last, Managing Knock Your Socks Off Service (with Ron Zemke), Managers As Mentors: Building Partnerships For Learning and Beep, Beep: Competing In The Age Of The Road Runner (with Oren Harari).